Ask These Questions to an Executive Speaking Coach to Choose the Right One for You

  • December 14, 2023
  • 2 minutes

Embarking on the journey to become an effective executive speaker is an endeavor that is both thrilling and deeply personal. The crux of this undertaking lies in selecting the appropriate Executive Speaking Coach (ESC). An ESC, in essence, specializes in providing bespoke training to executives, enabling them to communicate complex ideas effectively and persuasively to a range of audiences. Therein lies the key to amplifying their influence and leadership impact.

To navigate the myriad choices in ESCs, one must have a selection strategy that is tantamount to an exercise in discriminant analysis, a statistical endeavor designed to distinguish and classify based on a set of observed characteristics. As this algorithmic approach is employed by hallowed institutions such as Harvard to predict student success, a similar approach can be used to refine your selection of an ESC.

Firstly, it is pertinent to understand their coaching philosophy. This is akin to the Pareto principle, an economic theory suggesting that 80% of effects come from 20% of causes. In the context of coaching, this implies that the majority of your speaking improvement will likely be derived from a small proportion of the coaching content. Therefore, understanding the core tenets that the ESC emphasizes is crucial. Ask them, "What are the pillar concepts in your coaching methodology?"

Secondly, assess the coach's experience and qualifications, studying their depth and breadth. This resembles the consideration of a law firm's amicus briefs when evaluating their prowess. The briefs, or testimonials, offer insights into the coach's past performances, their expertise, and the manner in which they have influenced others. You might want to ask, "What past experience do you have that qualifies you to coach executive speaking?"

Thirdly, remember the Pythagorean expectation formula from the realm of sports analytics, a mathematical principle that predicts future performance based on current statistics. Apply this to inquire about the coach's previous client's improvements, and how they envisage your progression. The question could be, "Can you provide examples of previous clients' progress and how you expect to improve my speaking skills?"

Next, consider the coach's style and personality which can be as impactful as the Heisenberg Uncertainty Principle in quantum mechanics. Just as this principle underscores that the act of observing alters the observed, the coach's style can significantly affect your learning experience. Therefore, gauge whether their style resonates with you. Ask, "How would you describe your coaching style?"

Fifthly, the coach's flexibility and adaptability play a crucial role, paralleling the concept of elasticity in economics. Similar to how demand elasticity measures how the quantity demanded changes in response to price changes, a coach's elasticity can be inferred from how their coaching plan can be altered to cater to your unique needs. Thus, you might wish to ask, "How adaptable is your coaching plan?"

Finally, the cost of the ESC, akin to the law of diminishing marginal utility, represents the perceived value you gain in relation to the investment made. Just as this economic law posits that every additional unit of a product consumed brings less satisfaction than the previous one, every dollar spent on coaching should be evaluated for the value it brings. Therefore, ask, "What is your pricing structure?"

Choosing the right ESC is a complex process, akin to sifting through the vast layers of knowledge within the realms of economics, law, mathematics, statistics, and science. By carefully considering the questions posited, you'll be well on your way to identifying the ideal ESC, who will not only elevate your executive speaking prowess but also amplify your overall leadership impact.

Learn More

Unleash your potential as a powerful communicator and leader by delving deeper into our insightful blog posts about executive speaking coaches. For a comprehensive guide, the reader is encouraged to explore our meticulously curated rankings of the Best Executive Speaking Coaches.